Anand Jaiswal sold cotton wicks on Diwali and toys on the street before building JPM into a 500+ location moving company. He says it all comes down to one thing: honesty.
Anand Jaiswal
Director & Founder, Jaiswal Packers & Movers (JPM)
In conversation with host Anupam Jaiswal
“The most important thing to run any company — whether big or small — is honesty. Do your work with complete integrity.”— Anand Jaiswal, Director, JPM
This interview was recorded at the JPM office in Lucknow. Host Anupam Jaiswal describes Anand as someone with exceptional energy and a passion for his work that is rare to find. “Meeting Anand leaves you feeling genuinely inspired,” he says.
WHY THIS INDUSTRY EXISTE
Not long ago, a job transfer meant weeks of self-packing, renting a random truck, and pulling labourers off the street. Families dreaded the word “transfer.” Anand Jaiswal saw that pain — and built an entire business to solve it.
Anupam opened by asking: why does the packing and moving industry even matter? When we were students, we just shifted our rooms ourselves — even removed our own ceiling fans.
A Thirty, forty, fifty years ago there were no proper packers and movers companies. People would buy packaging material from the market a few days before the move, spend weeks packing themselves, then hire a random truck and pick up labourers from the roadside. It was a massive struggle just to shift from one place to another. Today the reason this industry has become essential is simple: nobody has time anymore. People want to focus on their own work without any disruption. They need a professional company that comes, packs everything safely, and delivers it — while they carry on with their life undisturbed.
“Earlier, neighbours would invite you to stay in their home when you got transferred to their city. Now everyone is busy. Society has changed — and that’s exactly why this industry was born.”
But what about safety? Even a professional mover is still carrying things down stairs, loading trucks. Scratches happen. How do you actually prevent damage?
Over the past 8 to 10 years we have done a lot of experimentation with new materials. For example, LED televisions used to get damaged during shifting all the time, so we got custom LED boxes made in different sizes — each with proper internal cushioning. We also developed fabric foam sheets, roughly 8 by 4 feet, so your entire piece of furniture is fully wrapped before it moves. But the most important thing is your manpower. A random labourer picked up from the roadside has no knowledge of how fragile things are. Our team is trained — they are taught exactly what each item needs, shown it practically, before they ever enter a customer’s home. And we use premium-grade materials. Not a two-ply or three-ply cardboard box where your crockery gets crushed under pressure. We use 20 BF boxes with 120–140 GSM paper, customised to requirement. The goal is zero damage.
The journey — and what came before JPM
How has the journey been? Because this is not an easy industry to build trust in. People don’t switch to professional movers easily.
Any entrepreneur’s journey is very tough. People look at a company that has gone from 100 crore to 1000 crore and think they are just enjoying life. That is not the case. Behind that is an enormous amount of pain and hardship that nobody sees. My journey has been similar. But before I even started JPM, let me tell you — I have sold cotton wicks in a bag during Diwali season. I have sold toys on the roadside. I know firsthand what it takes to earn money. From those experiences I realised that the most important thing to run any business is honesty. Whether the work is small or big — do it with complete integrity. We started in 2018 from a small office. Today, by the grace of our customers and their trust in us, we are doing good work all across India.
Car transport & what makes JPM different
What about vehicles — if someone needs to send their car to another city, can JPM handle that too?
Absolutely — car transport is one of our core services and we treat it with the highest care. A car is someone’s dream. For some it is the first car they ever bought with their own income. So we make sure there is not a single scratch on it. When our team comes to pick up the car, they record a full video — the battery serial number, the wheels, every inch of the exterior — and hand it over to the customer. When you receive it at the destination, you check it against that same video. For transport we use 70 to 75 foot containers, and after loading, all four wheels are strapped down securely so that even if the driver brakes suddenly on the highway, the car does not shift inside. These are the safety parameters we work to.
The future of this industry
Where do you see this sector going? Is there a revolution coming or will it grow slowly?
A revolution is absolutely coming — and the reason is simple. With every generation, people are becoming less physically capable of doing this themselves. Your father could lift a 50-kilo sack on his head and walk. You can probably manage 25. Your children? They will not want to lift even an empty sack. Nobody wants the physical effort of shifting their own belongings anymore. Add to that the fact that corporate transfers are increasing — bank employees transfer every three years, the military and armed forces shift constantly. This industry is going to boom. People will simply call, and the packers and movers will come.
“Bank employees, army, air force, navy — everyone keeps transferring. This industry is going to boom. People will just make one call.”
Advice for new entrepreneurs
For someone just starting out — with dreams, some savings, maybe some borrowed money — what should they keep in mind to survive those first brutal years?
First: believe in yourself completely. No business is easy. If you are starting something, go in with full confidence — tell yourself that you will make this work, no matter what. Because business is not like flipping a switch. You will not see returns in the first month. It demands time, dedication, and day-and-night effort before anything begins. Second: be patient. Good things take time. Third — and most important — do not chase money. Focus on maintaining the quality of your service. Stay honest. Work with integrity. Once you do that consistently, the money will come on its own. There will be moments in the first one or two years where you will feel like quitting. Push through that phase. That is the phase that separates those who make it from those who don’t.
“Don’t chase money. Maintain the quality of your service and stay honest. The money will come on its own — it always does.”— Anand Jaiswal