The Anti-Pitch, Why the Best Way to Get Clients Is to Stop Looking for Them
Open your inbox on LinkedIn today, and you’ll likely find a stranger trying to pitch their services before even saying hello.It feels aggressive, it feels manipulative, and most importantly, it rarely works.True thought leadership relies on the opposite dynamic: attraction marketing instead of interruption marketing.When you consistently deconstruct industry problems, share hard-earned frameworks, and teach … Read more